Stability is a sign of excellence and, as a result, rapid revenue growth for Diesel. Thus, in 2023 the brand’s sales increased by 13% compared to the same period last year and broke records in these times, let’s be honest, controversial for the industry. For which I thank, among other things, Glenn Martens, who accurately perceives the needs of the audience.
And this same audience chooses denim differently and in every possible way (Glenn knows this and that is why he makes denim the basis of the cruise collection). The designer continues to experiment with leather (I liked the jacket in distressed gray, which can easily be turned into a minidress) and color (the blue on the top becomes yellow and the pink on the pants becomes khaki). The collection still has a lot of metal and deconstruction: hello to a bright future. Denim bags and “blurred” clogs appeared, with heels and cork soles.
