Dior will present itself in India for the first time on March 30 in Mumbai, next to the historic Gateway of India. This was announced on social networks by the creative director of the French fashion house Maria Grazia Chiuri.
Chiuri revealed that she has been working with the Mumbai-based brand Chanakya for over twenty years. With its founders, Nehal and Karisma, he is connected not only by work, but also by friendly relations.
“It was through this relationship with Chanakya that I was able to learn a lot about the hand embroidery techniques that can still be found in all regions of India and the brand’s unique ability to connect them with the fashion industry,” she wrote. Chiuri.
According to Hypebeast, the collection features traditional Indian silhouettes, including silk dresses, evening wraps and sari-style skirts, with Chanakya embroidery on select pieces.
In addition to the personal importance of the program to Chiuri, he will also highlight India’s growing influence as one of the world’s fastest growing economies.
Previously, Robert Pattinson became the protagonist of the new advertising campaign for Dior perfume. An old friend of the brand presented the new Dior Homme Sport fragrance and starred in a series of photos and videos that were shared on the fashion house’s social networks.
