El Capulco and the organic cosmetics brand 22|11 cosmetics have presented a sunscreen oil. The collaboration is inspired by the atmosphere of a relaxed summer vacation, the aesthetics of warm sandy beaches, and the leisurely pace of life.
“Extraordinary collaborations are one of the best ways to provide consumers with great emotions and experiences, while creating a strong connection to the brand through a unique product. As we can see, now this is a current trend, but the secret of a truly successful collaboration lies in the development of a product whose values and meanings are in tune with both the partners and their target audience”, said Maria Dementieva, Marketing Director from AB InBev Efes.
The formula of the new sunscreen El Capulco x 22|11 cosmetics includes raspberry seed oil. Due to the presence of natural carotenoids, it has natural filtering properties against ultraviolet rays. The sun protection oil is enriched with powerful antioxidants that soothe and protect the skin from photoaging and free radicals generated by the sun.
“We wanted the new sunscreen to provide reliable protection against harmful UVA/UVB rays, leaving skin glowing and refreshed without leaving streaks. The product was created with love and its formula is safe for flora and fauna to enjoy the sun while maintaining harmony with nature,” said Tigran Geolettsyan, founder of cosmetics brand 22|11.
Previously, Pangaia and Haeckels launched organic soaps. Brands have turned to the issue of palm oil production. We talk about it in more detail here.
