On May 27, the “Fashion Content Creator” marathon begins at the Fashion Factory School for aspiring authors of the “Zen” content platform and the “VKontakte” social network. For a month, in the school’s social network community, creators will learn from FFS teachers, leading experts in the field of fashion. As a result of the program, participants will create a series of original fashion content that will be appreciated by users of the platform.
One of the main objectives of the marathon is to provide comprehensive support to aspiring content creators in the field of fashion and beauty and, in particular, to help them start a career in the industry. The educational program includes five thematic blocks: development of observation, analysis of trends, creation of your own community on VKontakte, a channel about Zen and its promotion. Special attention will be paid to technical skills: filming street style and editing short vertical videos.
The final work of the participants will be the video “Why do I dream of working in the fashion industry?” Among the FFS teachers who will give marathon lectures are Alexandra Dvoryankina, leading stylist of the Sorelle brand, Maria Beregova, content creator (Toptop, Belle You, Only Me, La Trika), Yesenia Ivanova, photographer and videographer (Buro., Bazaar, Toptop, Carlo Pazolini, Studio29, Agreeg, Sorelle).
Previously, Lamoda and Fashion Factory School studied the influence of agendas on the choice of fashion products. The study covered more than 1,000 people from Russia’s five largest cities. We talk in more detail here.
