Barbie, directed by Greta Gerwig, became the highest-grossing film directed by a woman two weekends later at the box office. The record was previously held by Patty Jenkins’ 2017 film Wonder Woman, which grossed $822.8 million. Hypebeast writes about it.
In its opening weekend alone, Barbie has grossed $356 million worldwide, and by Monday, July 31, the film had grossed over $800 million. It managed to become the highest grossing in 2023, ahead of “Guardians of the Galaxy – 3” and “Super Mario Bros. Movie”. It is also known that not a single film with Margot Robbie or Ryan Gosling, who played the main roles in the film, grossed a huge amount at the box office.
Let’s remember that the “Barbie” public relations campaign exceeded the budget for the production of the film. It took $150 million to promote the movie.
