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We asked the founders of resale platform The Cultt to discuss the intricacies of buying luxury handbags on the secondary market, while also sharing personal tips and finds.
Buying at a resale is a great opportunity to try something new, because as a rule of thumb, the cost of a lot is 30-70% lower compared to a boutique. For my first (spoiler alert: not my last) brightly colored bag, I decided like this, agreeing with myself that if it doesn’t take root, I’ll sell it.
Tanya Ermakova
co-founder and creative director
However, their own laws work here: the lot must have investment value on the resale market, that is, have brand strength for resale.
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BOTTEGA VENETA CASE Bottega Veneta
An iconic clutch, Daniel Lee’s first high-profile creation as creative director of Bottega Veneta. Another advantage is the exclusive Intrecciato fabric, which has become the hallmark of the brand.
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Lot in an unusual color with a metallic effect from the “experiment” category. At the same time, Chanel 2.55 remains a timeless classic that will never go out of style.
Lot in an unusual color with a metallic effect from the “experiment” category. At the same time, Chanel 2.55 remains a timeless classic that will never go out of style.
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Any bag released during creative director Phoebe Philo’s work at Celine is coveted on every resale site (a hallmark of brand writing these days is the Céline axanta). The Clasp is a true collector’s item and should be in every fan’s wardrobe of the Phoebe era.
Thanks to reselling, I’ve managed to update my handbag wardrobe five times over the past year. I like to be different, but I don’t like when the wardrobe is full of things. I follow the one in, one out rule and actively not only buy but also resell. I like to shop for archival collections, like Phoebe Philo’s Celine Box at Old Céline or Daniel Lee’s Bottega Arco.
Maria Manaeva
co-founder and COO
Selling my bag for resale, I never try to get as much as I paid for. This is probably my main life hack. I understand that even after six months of careful use, a thing loses 15-20% of its value, and I’m okay with that.
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CELINE LEATHER BAG Celine
Céline handbag by Phoebe Philo. When comments are unnecessary.
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Celine Box in grey, which is rarer than the popular black and brown.
Celine Box in grey, which is rarer than the popular black and brown.
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TIMELESS CLASSIC CHANEL Chanel
Vintage Chanel Timeless Classic in smooth leather, when the name speaks for itself.
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Hermes Kelly – in case you want to invest. This bag has risen in price by 35% in the last eight years.
The main problem with buying a branded bag on resale is the presence of a large number of fakes.
Daria Zosimenko
To be sure of the originality of the product, contact resale platforms that offer a guarantee of authenticity.
co-founder and purchasing director
Used lots are rare on these platforms, and value-for-money bags tend to sell very quickly. I advise you not to hesitate with the purchase if you have found the one with an attractive price, otherwise it will quickly pass into the hands of another buyer. And if the bag does not take root in the closet, it can always be sold again with minor financial losses. In resale, there is the concept of investment bags – these are those whose value is constantly growing every year.
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TIMELESS CLASSIC CHANEL Chanel
Chanel’s timeless classics recently surpassed Hermès Birkin and Kelly bags, considered the most expensive in the segment, in retail prices.
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LOUIS VUITTON MALLE Louis Vuitton
Louis Vuitton has been repeating the Malle model for several seasons, constantly increasing its value. I rarely like a brand name bag visually but this one is perfect for investment and cool design.
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Speaking of investment bags, I can’t get past the iconic Hermès Birkin. The laws and rules of the resale market work differently here: the cost of bags on the secondary market often exceeds the prices in the boutique. It is extremely difficult to buy them in a boutique, you need to have an impressive history of brand relationships and be on waiting lists for years.
In my wardrobe, I adhere to the concept of an endless cycle: when I buy something new, I always sell something from my collection. This approach allows you to be constantly different, updated from season to season and not overload both thoughts and wardrobe.
Anna Avtaykina
co-founder, director of development
I advise you to pay attention to the popular models, the so-called it-bags, on resale. They are surely present in current collections and will be relaunched in different colors and textures for some time, without losing their price in boutiques and resale marketplaces.
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CITY OF BALENCIAGA Balenciaga
I caught a lacquered Balenciaga Cagole six months ago, which will retain its value for a long time and will not lose its relevance. It is worth paying attention to the legend of the 2000s – Balenciaga City Bag. I think she will still be in the wave.
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SOFT FLAP GUCCI JACKIE Gucci
I also find the limited items from different years, like the Gucci Jackie Soft Flap, a bargain. This bag was released in only four copies, a true exclusive.
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