In 2024, a real “Barbieland” will appear in the United States. The first Mattel amusement park will open in Arizona. It will be dedicated to the biggest toy maker’s biggest hits, including the Barbie doll. Write about it Independent.
Mattel Park will be part of the grand VAI Resort in Glendale. Attractions and themed areas will be dedicated to the Barbie doll, Hot Wheels cars, He-Man and other Mattel characters.
In the Barbie area there will be a “Wardrobe of Dreams”, where Barbie will come to life with the help of modern hologram technology and help you choose the perfect wardrobe, as well as the “Barbie Flying Theater”, where visitors will be able to see the most interesting places visited by the famous doll, for example, in outer space or underwater. In addition, there will be a rooftop bar at Barbie Beach House, where guests can enjoy views of the park and sample signature pink drinks.
For those who are tired of the Barbie boom, the park will feature a double-loop roller coaster and Hot Wheels-inspired go-karts, a laser tag arena based on the He-Man cartoon and Masters of the Universe, as well as a scavenger hunt trip from Thomas the Tank Engine from the Thomas and Friends toy series.
Remember, earlier it became known that the advertising campaign “Barbie” cost more than the production of the film itself. It took $150 million to promote the image.
