Michael Kors named Dahyun, a member of South Korean K-pop group Twice, as its new global ambassador. The singer has developed a close relationship with the brand in recent seasons. For example, the performer attended the Spring-Summer 2023 shows at New York Fashion Week. WWD writes about it.
The South Korean singer will appear in the fall collection campaign, and then in the spring. During the year, additional joint projects and social media promotions are planned.
“I’m really looking forward to immersing myself in the world of music and performing with Dahen. She is energetic, lively and really captivated the global audience. From her incredible talent to her individual style, she represents our brand perfectly,” said Michael Kors.
Previously, Michael Kors launched a golf clothing line. The brand has already signed a contract with two new ambassadors who will help promote the launch. We tell you more here.
