Limé launches lines for men and children. The brand says the collections will be available online and in new-format stores in Moscow and St. Petersburg.
The Limé men’s line is a universal wardrobe of a modern man, a resident of a big city. The brand statement says that when developing a new line, the brand team focused on three consumer groups: friendly, smart and urban. The collection is made with an emphasis on quality materials, it also includes shoes made of genuine leather and accessories.
There is no traditional color division for girls and boys in the Limé children’s line. All colours, prints and cuts reflect current trends. Among the novelties is a set of camel shirt with patch pockets and elastic cargo pants. Another trend is garment dyeing. Vintage-effect hoodies and joggers are must-haves for outdoor adventures.
Previously Limé showed a new Autumn collection Basic. The campaign was filmed in the urban area of Beaugrenelle in Paris. We talk about it in more detail here.
