The multi-brand store NADIE showed the campaign for the fall-winter 2023/24 collection. It was called “These Boots Are Made for Dancing.” The result of the collaboration between choreographer Dasha Gushchina and cinematographer Alexander Ponomarev was a video.
And fashion photographer Eric Panov, with the help of photographs, managed to emphasize the grace of movements. During the filming, a special place was given to clothing and shoes, which helped express the individuality of the dancers. The feminine part was in charge of the Príncipe di Bologna shoes made of red patent leather with a stable heel, and the elegant curve of the Casadei shoes added grace to the movements.
Velvet Barracuda sneakers were responsible for speed and dynamics, and Premiata sneakers with reinforced laces – for strength and charisma. Tube boots and a Vic Matie shoulder bag, in turn, emphasized the strength and determination of the heroine, and Anna Rachele ankle boots with a stretch satin top emphasized her eccentricity. Pollini ballerinas with a bow reflected the delicacy of the character, while a Gianni Chiarini suede bag with gold hardware added expressiveness and drama to the look.
The models from the men’s collection also proved their worth. The shoot features blue Principe di Bologna Oxfords made of premium leather, Renzo Mercuri high boots with comfortable laces, Fabi suede moccasins with voluminous stitching on the toe, and Baldinini sneakers, created with the participation of ACBC and with a futuristic design. In addition to shoes and accessories, the dancers’ characters are created with clothing from brands represented in the NO ONE network: Diesel, Iceberg, Domrebel, Premiata, Parajumpers and Principe di Bolonia.
Previously, NADIE presented a joint project with the floristic studio Why Not? flowers, which decorated the window of the brand’s flagship store in GUM with flowers. The flower arrangement consists of ranunculus, carnation, gypsophila and velvet rose.
