The tycoon Elon Musk, recently become owner of Twitter, has announced that there will be a “higher priced” subscription option for those users who want to have an ad-free version of the social network.
The ad-free subscription is one of the novelties that the owner of the social network is proposing to increase the revenue of the platform. Daily revenues have fallen 40 percent compared to the previous year, and one of its core businesses, advertising, is not going through its best moment, with the withdrawal of investment from more than 500 advertisers, according to what the media has shared. ‘The Information’ and collects Europa Press.
At the moment, it seeks to circumvent the situation by implementing payment plans, such as Twitter Blue, which gives access to additional functions, or the business version. To them will be added another one that will lose the ads.
Musk criticizes ads “too often”
In this, the South African billionaire has transferred through a publication on his Twitter profile that, within the paid version, they will expose another form of subscription with higher prices, but that “will allow zero ads”.
Likewise, Musk has criticized that the ads are “too frequent” and “too big” on the social network, for which he has assured that they are taking measures to “address both” problems in the coming weeks. It is expected that they will redesign this content to make it less intrusive and more attractive to the audiovisual community, as he has assured in the response to a user.
This announcement comes after the confirmation that Twitter no longer allows the operation of the platform in third-party applications such as TweetBot or Twitterrific. The termination is due to the breach by these of the rules of its application programming interface (API), which the company has recently updated.