In the new report on the most valuable brands, Nestlé and Coca-Cola take the prize. In the case of food, Nestlé is once again the most valuable brand in the world, with an increase of 8% and exceeding 20,500 million euros. While in the case of non-alcoholic beverages, Coca-Cola led the sector with almost 31,000 million euros, although its brand value fell by up to 5%. Nestle’s brand value has grown “steadily” this year due to “strong sales growth across its wide and varied portfolio of brands,” according to consultancy Brand Finance.
Nestlé also has the highest Sustainability Perception Value for its “consistent commitment” to environmental and social responsibility, “responsible sourcing and nutrition,” according to Brand Finance.
On the other hand, the Chinese brand of dairy products Yili is the second most valuable food brand, valued at almost 11.4 billion euros, representing an annual growth of 17%. It “consistently offers products of exceptional quality” and perceived health benefits, which “has contributed to its strong domestic sales growth, while the brand’s global presence has also boosted its overseas revenue.”
In addition, the report reveals that snack brands registered strong growth in such a way that the five main brands (Lay’s, Doritos, Want Want, Cheetos and Tostitos) have increased their brand value by an average of 40%. Lay’s stands out (29% more in brand value, up to 10,197 million euros), which also maintains third place in the general classification.
Among those debuting in the ranking is the ConAgra-owned frozen food brand, Healthy Choice, with a brand value increasing by 190% to €1.1 billion. In addition, Hershey remains the strongest grocery brand in the world, with a AAA+ rating, and a score of 91 out of 100 on the Brand Strength Index (BSI).
beverage sector
As for beverages, the report states that Coca-Cola is the most valuable and strongest non-alcoholic beverage brand in the world, valued at almost 31,000 million euros, although its brand value falls by 5%. Brand Finance largely attributes Coca-Cola’s “brand equity durability” to its global familiarity and reputation, bolstered by innovative product development, large-scale marketing campaigns and digital engagement. Coca-Cola also has the highest Sustainability Perception Value, with a AAA+ rating and a Brand Strength Index score of 89.6/100.
On the other hand, Nespresso is the one that grows the most in brand value (208%, to 2,664 million) and has done so “enormously since the pandemic, when coffee consumption at home skyrocketed because customers were looking for a premium experience “In the home.
Energy drink brands remain among the top 10 in the ranking, with Red Bull and Gatorade standing out (7% less in brand value, up to 4,500 million).
Each year, Brand Finance analyzes 5,000 of the biggest brands and publishes more than 100 reports ranking brands across industries and countries.
