Paco Rabanne, who has planned a global rebrand and beauty line expansion, is ready to please his fans with long-awaited new products. This summer, Phantom and Fame will be available in perfume concentration. Hypebae writes about it.
Phantom Parfum is presented by the young British actor Charlie Heaton, best known for the Netflix series Stranger Things. Inside the glossy black bottle are notes of French lavender, Haitian vetiver, and Madagascar vanilla. Several perfumers worked on the creation of this composition at once: Juliette Karagözoglu, Dominique Ropion and Anne Flipo.
The second pairing fragrance was Fame in perfume format. The robotic bottle changed color from classic silver to black. The face of the fragrance is actress Elle Fanning. The fragrance contains 90% vegan natural ingredients and is made in France. Bergamot, mango, and pink pepper are replaced by frankincense oil, jasmine, and patchouli; The base contains vetiver, vanilla and tolu balsam.
Recall that the French brand Paco Rabanne plans to shorten its name as part of the rebranding to Rabanne. Likewise, the brand, owned by the Barcelona company Puig, announced the expansion and merger of the fashion and cosmetics businesses. The president of Beauty and Fashion at Puig, José Manuel Albesa, reported on the evolution of Rabanne, which has experienced a growth of 40% in recent years. The company’s revenue will soon exceed one billion euros.
