The Peak concept store regularly introduces new authentic brands to Moscow residents. Most of the brands are featured exclusively in the concept store. New names now in the store include Undercover, PHIPPS, SUGARHILL, and Needles.
Undercover is a brand from designer Jun Takahashi, one of the pioneers of the Japanese fashion scene. Peak has a spring runway collection from the brand. Takahashi himself talks about it like this: “I wanted to do something really emotional and during these three years I kept my feelings about Paris.” The Undercover designer spent 30 long months (during lockdown) without a show in Paris and was left thinking.
In turn, PHIPPS, a Los Angeles brand, nominated for the LVMH Award, is also presented exclusively in the store. For example, only here you can find the brand’s collaboration with Woolrich. Items are made from ancient materials.
Also new is SUGARHILL, founded by Rikuya Hayashi in Tokyo. In Russia, this brand first appeared. The collections are inspired by specialized music communities. Last but not least, Needles is a streetwear brand known for casual silhouettes with a touch of eccentricity. The founder of the brand, Keizo Shimizu, uses denim, satin, velvet and various interpretations of cotton in his collections, combined with a juicy palette and stripes.
Remember that earlier we talked about how the second floor of Peak is now arranged in a mansion on Petrovsky Boulevard.
