The Russian analogue of the Zara Home and H&M Home stores, the Redecoro retailer, plans to enter the domestic market in the fall of 2023. This is reported by TASS with reference to the managing partner of the company Anastasia Kondakova.
By the end of the year, two offline stores will open in Moscow. One of them will appear in the Metropolis shopping center in the fall. In the next two years, the network intends to launch up to 50 outlets in Russia and the CIS. Redecoro stores will present their own line of products for the home, textiles, tableware, kitchen and bathroom. In the design, the retailer will use elements of Scandinavian and ethnic style, minimalism and eco-style.
The price segment is medium. The products are ordered from factories in Russia, Turkey, India and China, including those where the Zara Home and H&M Home ranges are made.
“It is important to note that we do not copy the products of defunct brands, but rather develop our own lines. The diversification of suppliers and a large number of partners help us not to depend on the political, economic, epidemiological situation in the world,” Kondakova said.
Earlier it became known that the Turkish furniture manufacturer Kelebek is entering the Russian market. The first store will open in July. We talk about it in more detail here.
