Sber launched the SberShop online store with several dozen interesting collections. The catalog includes clothing and footwear, stationery, gadgets, accessories for the home and office: from mugs and thermoses to blankets and yoga mats.
To develop collections, the brand attracts designers and launches collaborations. In 2023, Sber presented a collaboration with sculptor Dashi Namdakov: images of his landscape compositions in Tuzhi Park in Transbaikalia were decorated with sweatshirts, bags and thermal bottles. One of the most popular collections in the store was created in collaboration with the Soyuzmultfilm film studio. Heroes with whom the childhood of several generations is inextricably linked: decorated t-shirts, notebooks, thermal mugs and power banks.
Recently, the catalog was renewed with a new collection dedicated to the cartoon “The Musicians of the City of Bremen”: T-shirts and hoodies are created for both children and adults, which will allow the whole family to dress in the same style. The heroes of the new cartoon joined the sensational “Cheburashka” and the characters of other films loved by all generations: “Winnie the Pooh”, “Once Upon a Dog” and “The Secret of the Third Planet”. Another major collaboration was launched with the Golden Mask festival.
