“And that is organic growth. We haven’t launched our promotions yet. I can’t believe it’s only been 5 days!” Zuckerberg wrote in his post.
Evercore ISI analysts expect Threads to reach 200 million daily active users and generate around $8 billion in annual revenue over the next two years.
The new social network is very similar to Twitter, both in appearance and in functionality, which caused strong discontent with the owner of Twitter, Elon Musk, who accused the creators of Threads of plagiarism, theft of employees and threatened to sue Their creators.
In a letter to Mark Zuckerberg, Twitter attorney Alex Spiro wrote that his company is seriously concerned that Meta* is engaging in “a deliberate and systematic misappropriation of Twitter’s trade secrets and other intellectual property.”
Threads’ spokesman, Andy Stone, responded by saying that there are no former Twitter employees on the social network’s technical team.
The successful launch of the new app was aided by the massive reach of Meta* (Instagram* alone now has over a billion repeat users), as well as unfortunate changes to Twitter’s user policy that alienated much of of its active user base.
*Instagram is owned by Meta, which is recognized as an extremist in Russia and is banned.
