Over the years, cybercriminals have been using increasingly sophisticated techniques and strategies to try to commit their illicit acts. It usually resorts to identity theft, which is one of the most used and effective techniques to try to commit scams through text messages (SMS), social networks, emails or through instant messaging applications such as WhatsApp.
In recent months, taking advantage of the rise of artificial intelligence, there are more and more people who carry out impersonations through telephone calls, since thanks to this technology they are able to perfectly emulate a person’s voice, copying their tone, tempo. and other characteristics, with the great danger that this poses for citizens.
Although AI offers us an enormous amount of possibilities in various sectors, when it falls into the wrong hands the danger is very high. Its ability to imitate real people, both in audio and video, will make it difficult in the short term to distinguish real people from those who are not.
AI scams are difficult to combat
One of the biggest sources of cybersecurity concern regarding artificial intelligence has to do with deepfakes, which are facial reproductions made through software that makes the video appear authentic, original and real. Although they have existed since the late 90s, with the great development of AI in recent months, they increasingly offer more realistic results, making their detection difficult.
These new artificial intelligence developments present potential risks in terms of fraud, scams and identity theft, as there is a level of sophistication and complexity that will be very difficult to combat. In fact, the ball is now in the court of financial institutions, banks, credit institutions and other companies and businesses that provide financial services, which will have to make a large investment in anti-fraud tools to be able to confront hackers.
Likewise, users themselves must be prepared to avoid becoming a victim, and to do so it is important to keep in mind some tips, such as always trying to verify the source of the person who requests certain personal or banking information from you, so so that you can confirm that you are talking to a legitimate company. In the event that it is a particular case, it will always be very helpful to ask about some common fact between both of you or something that only you know.
On the other hand, you should avoid sharing sensitive information, since as banking and similar entities tell us, they will never request personal data, passwords or other similar information by telephone, email or similar means. In addition, you should always be cautious and distrust offers that are too good to be true, as well as not click on suspicious links.
