The Russian clothing brand Maneken held a show right at the entrance of a five-story building in St. Petersburg. It is noteworthy that a real residential building acted as a platform, and amazed residents periodically walked along the podium during the performance together with the models.
The founders of the brand chose this place for a reason – it is an identity with the Russian people. The show featured jeans, jackets, bright sweaters, oversized hoodies, suits, silk ensembles, and knitwear, as well as bombers and T-shirts.
“We believe that Russia has an absolutely unique fashion path, unlike any foreign fashion. In no other country would such action be possible. This is something that is close to each of our people: the street, the entrance, the style, ”comments the co-founder of the brand Daria Degtyareva.