The world market for mobile phones will fall by 6% this year compared to last year and will thus stand at 1,150 million units shipped, the lowest figure in the last ten years. However, the growth will be seen above all in the sale of high-end products, which will benefit Apple. According to the forecasts of the Counterpoint Research consultancy collected by Efe, these figures will be motivated by the decrease in shipments in Asia, due to the economic situation in China, and in North America, where the market is expected to fall in double digits at the end of anus
The consultancy has pointed out that, despite the strength of the labor market and the drop in inflation, “consumers are reluctant to update their devices”, which will increase replacement rates in the United States and the rest of the world ” to all-time highs.” Some minimal device updates that could be revived, according to the consultant, thanks to the launch of the iPhone 15 during the last quarter of the year, which leaves Apple “in a good position.”
“Start of a new era for Apple”
Counterpoint has highlighted the growth of the high-end mobile segment, which favors “vendors like Apple, which have a strong weight in these segments.” For this reason, 2023 could mark “the beginning of a new era for Apple”, in which it could even become the brand with the highest market share in annual terms for the first time since there are records.
According to the latest data published by Counterpoint, global mobile phone shipments fell by 14% year-on-year in the first quarter of 2023 and 8% in the second and have already been down for eight periods.
