Thus, in the category “shampoos” in some large chains the share of domestic products reaches 83%, in the category “solid soap” – up to 86%, “toothpastes” – up to 45%, “washing powders” ” – up to 76%.
Some domestic brands in these categories show 3-7 times sales growth and enjoy popularity among consumers due to the right ratio of price, quality and design and competent promotion, Karavaev noted.
According to him, the growth in demand is associated with the consumer’s need for new quality brands that satisfy their demands and expectations.
“We are witnessing a qualitative leap in the emergence of new Russian brands, but at the same time there is a lack of systematic marketing support for their large-scale promotion,” Karavaev said.
