A new Victoria’s Secret brand show will premiere on the Prime Video platform on September 26. WWD reports.
The resumption of shows under the name The Victoria’s Secret World Tour was first announced by the brand’s chief financial officer, Tim Johnson. He then talked about the company’s profit and loss for the fourth quarter. He has now revealed a new format for the show. In addition to the fashion show, the video will include a documentary with behind-the-scenes footage, personal stories, and a story about the brand’s new inclusive strategy.
“As we have said before, our brand mission remains our guiding principle. It will take us to a new level, including returning to the ranking of the best marketing and entertainment strategies of the future. We have turned the brand philosophy on its head to reflect who we are now,” said Tim Johnson.
The film will be available on Prime Video in more than 50 countries. Famous supermodels and musical guests will participate.
Previously, Victoria’s Secret and Frankies Bikinis launched a collaboration. It includes thirteen models of bathing suits and clothes for the home. We talk about it in more detail here.
