Swedish brand Toteme will open two boutiques in Los Angeles this fall. One of them will appear on Melrose Avenue, next to the Acne Studios store, and the other in the Palisades Village shopping complex, located near the local beach. We write about this World Water Day.
In the United States, the brand is already represented: the Toteme flagship store opened in New York in July 2022. And to draw attention to the launch of new outlets, the brand ran a fall advertising campaign in Los Angeles, in Malibu beach.
The shoot was photographed by Zoe Gertner and styled by Camille Nickerson. Model Vivien Rohner became the face of the fall campaign. Cinematic shots of the coastline resulted in blue tones.
As a reminder, earlier in the Photo of the Day section we shared an atmospheric shot that Toteme posted for the opening of the pop-up in Aspen.
