The Ecco brand launches new women’s sneakers for summer and early autumn, a laconic Street Platform model. The classic leather silhouette is complemented by a decorative sole that adds a touch of color and trend to the look.
In addition, the sneakers from the basic Street collection are available in the collection in new fall colours. To mark the launch of the line, the brand presents an atmospheric campaign filmed on the streets of New York. Its characters – families of different ages and generations, as if accidentally caught by the lens – are captured in moments of live communication in comfortable images that are ideal for urban everyday life and life on the go.
In the line, the brand continues to experiment with leather textures: the sneakers are made of textured lacquered material in neutral tones: black and light beige. The design is completed with decorative seams. The soft lining and breathable textile insoles wick away moisture, allowing air to circulate and keeping feet dry, while the Long-lace system helps you adjust the fit with extra-long laces.
The collection also includes shoes for men and women. Laconic pairs for every day in the Scandinavian aesthetic this season are made of suede and nubuck in rich colors of red and lingonberry. In addition, Ecco introduced the high-top Street Lite silhouette for the first time. The upper part is made of natural grained leather with decorative inserts in oiled nubuck.
Previously, Ecco launched a new collection for upcycle shoppers. It includes models made of genuine leather. We talk about it in more detail here.
