The Finn Flare flagship store opened in the Aviapark shopping center. On this occasion, the brand gathered friends at the pop-up restaurant Jane and on the terrace of the Beluga Botanical Garden. The event was a continuation of the Finn Flare Friends series of events dedicated to the brand’s rebranding.
Ksenia Dukalis, Lovanda and Grisha Super were responsible for the musical atmosphere of the evening. Fashion influencers, stylists, media editors and other representatives of the fashion industry were invited to the event. The event was attended by Masha Fedorova, musician ST, restaurateurs Elena and Anton Pinsky, dancers Igor Tsvirko and Kristina Kretova, stylists Alexey Sukharev and Karina Nigai and designer Igor Andreev.
Ksenia Ryasova, CEO of Finn Flare, shares: “The rebrand is a step forward. In spring we carried out a complete makeover, from the visual to the product. In addition to the new corporate identity, we have relaunched the website and are actively developing e-commerce. Secondly, we have expanded the range, because Finn Flare is known among its customers mainly for its excellent price-performance ratio in the outdoor segment. New this year was the launch of a denim line, a group of costumes and accessories. And in September we will present a premium line. “They will be comfortable, high-quality garments for everyday use.”
Recall that Finn Flare previously showed a new minimalist collection for the Pre-Fall 2023 season. Asymmetrical and clear silhouettes, soft, monochromatic lines and a multicolor palette make it relevant.
