The American magazine The New Yorker studied Mattel’s strategy. Journalists found that the company released 45 tapes about its toys in development. This is because Barbie, although not released yet, has already taken over the internet space. The New Yorker writes about it.
In addition to Barbie dolls, Mattel produces, for example, Thomas & Friends locomotives, Monster High and Ever After High dolls, Hot Wheels cars, figures with characters from movies about Batman and Superman, with characters from Harry Potter and Justice League, and much more. further. . Officially, Mattel announced the development of 13 tapes. The main characters in them will be, in particular, He-man, Polly Pocket and the purple dinosaur Barney. Whether they will be movies or animated films is not specified.
A total of 45 projects are under development. One of these could be a movie about Major Matt Mason, a fictional astronaut who is famous for his flight to the moon and for inspiring Pixar to create Buzz Lightyear, one of the main characters in the Toy Story franchise.
The New Yorker does not provide details about the film. But according to what the magazine has learned, Mattel is looking to convince Tom Hanks for the lead role. Greta Gerwig’s Barbie hits theaters on July 21.
We will remember that earlier the director of the film Greta Gerwig decided not to use graphics. She wanted to show the actual feet of Margot Robbie in the frame. We talk about it in more detail here.
