A team of former IKEA top managers launched the sale of furniture under the Yandex Market brand. The sofas and beds are already on sale. And before the end of the year, the assortment will be replenished with furniture for the living room, kitchen and bedroom. The developers of the new line promise to present comprehensive interior solutions in the middle price segment.
Design specialists, builders, furniture production managers are working on the creation of a product from a design concept to a technical plan, according to which samples of future products are produced at factories. The team selects the materials, develops the design and even thinks about the packaging.
The furniture will be produced mainly at Russian companies. However, in parallel, the Market has already begun to cooperate with manufacturers from Belarus and China. According to a company representative, the market is open for cooperation with manufacturers from different countries. It is expected that by the end of 2025, the range of self-produced furniture on Yandex Market will grow to three thousand positions.
Previously, Yandex Market bought inventory from the Russian division of IKEA, which can be purchased by both individuals and companies. Now the service is launching its own Swedish-style line.
The furniture and household items category is one of the most promising, so Yandex Market intends to actively develop it. According to the Association of Furniture and Joinery Industries of Russia (AMDPR), furniture sales in Russia in 2022 amounted to 700 billion rubles. And according to a Yandex study, the growth rate of online furniture sales is 20-30 percent per year. The company predicts that the share of e-commerce in this category will be 19 percent by the end of 2024.
In addition to own-brand products, the furniture and household items category on Yandex Market is growing due to the participation of third-party sellers and manufacturers. The number of sellers in the category has already increased by 40 percent since the beginning of the year. Among other things, Yandex Market strategically partnered with the Hoff brand. By the end of the year, the site plans to triple the turnover of the furniture category.
