The Ekonika brand has presented an advertising campaign for the autumn-winter 2023-2024 season. Top model and fashion influencer Lena Perminova became the face of the campaign. Along with the advertising filming, the brand announced the start of updates.
In the FW2023/24 brand collection you can find all the key fashion trends: a wide variety of models of boots, boots, boots, loafers, shoes, ballerinas and stylish accessories. The color scheme of the release is black, brown, gray and burgundy, combined with more accent shades – milky and silver. The novelties are already presented in retail stores, in the ekonika.ru online store and in the brand’s mobile application.
Eight years after the previous rebranding, Ekonika is changing again: the brand symbol has become more concise, and the logo is now written in Latin letters. The brand also introduced a new tagline “Variable Constant,” which reflects the essence of female nature.
Remember that earlier, the Ekonika and Lamoda teams came together to create a mini-capsule of shoes and bags, which included universal summer models.
