Puma and Ciele Athletics have teamed up to create the Sound Mind collection. Two sports brands have launched a limited-edition collection with the aim of highlighting the mental health of athletes striving for success. WWD writes about it.
“Balance is important when running. And often attention is paid only to performance, to the operation itself. We partnered with Puma to create this collection to raise awareness about recovery and mental health,” says Dan Marrett, Ciele Marketing Director. According to him, running can be not only physical activity for the sake of results, but also an outlet that will help to achieve mental balance.
The Puma x Ciele Athletics capsule features styles for men and women inspired by archived Puma track and field apparel from the ’70s and ’80s. The drop includes tracksuits, t-shirts, tops and tees, shorts, baseball caps, and sneakers. Prices range from $45 for a tank top to $260 for a pair of Nitro Elite sneakers.
The collection is already on sale on the Puma and Ciele Athletics websites.
Remember that previously Puma, in collaboration with London’s Liberty department store, launched a capsule collection on the eve of the British Open golf championship.
