The clothing brand Maag may close some stores in Russia. The network was launched in Russia in April on the site of Zara, which left Russia. The telegram channel Mash learned of this.
According to the publication, the results of three months of work remain unsatisfactory. Media suggest that the company may leave the Russian market altogether. The new institution earns many times less than Zara. According to the channel interlocutor, Maag’s points revenue is 7-8 times lower than that of the Inditex division.
“If Zara earned 2-3 million rubles a day (and up to 4 million on weekends), then Maag helps in the region of 300-400 thousand per day,” the telegram outlet quotes the figures.
According to his source, “now selling a million per shift is almost a holiday.” Another problem faced by the Lebanese brand was the departure of employees, Mash adds. According to the source, employees receive about five times less than before, so they have already begun to leave the company en masse. At the same time, he notes, authorities suppress employees’ attempts to work more.
The fact that the Daher Group, which became the new owner of the Russian part of the business of the Spanish group Inditex, will open stores under its own brand in the spring of this year, became known in January 2023.
