Bouquets for September 1 in Russia increased by 17% per year
Photo: Vlad Komyakov
There is such folk wisdom: August has come, bouquets are becoming more expensive. On the eve of Knowledge Day, flower prices rise (I don’t like this comparison, but it is appropriate here) by leaps and bounds. You are surprised when a small bouquet, which at the beginning of June cost about 1300 rubles, has now grown to 1600.
Analysts monitor the flower markets every year from August 1 to 20 and conclude that the average price of a bouquet is growing at a decent rate. In “Evotor” they calculated: this August is equal to 1526 rubles, which is 17% more than last year. Let’s rewind the calendar in 2022 – 1314 rubles, and in 2021 the bouquet cost 1096 rubles. For two years, the price has increased by 500 rubles. This is much more pronounced than inflation – we remember that Rosstat has long been trying to convince us that prices in the country have grown by only 3-4% over the year.
“Almost all the popular flowers on our market are imported,” says Valentina Safronova, president of the Association of Russian Florists. “Therefore, prices are directly affected by the exchange rate of the dollar and the euro. Second, let’s not forget about the sanctions that broke our logistics. And now we bring flowers through “third countries”, which is much more expensive than before. Third, customs duties are increasing. This also affects the retail price. On average, it ranges from 1,500 to 2,000 rubles per bouquet.
At the same time, according to the expert, the geography of flower purchases has not changed. Beautiful roses with large buds, which are very popular in our country, come to us from Ecuador and Colombia. Through an auction in Africa, we get cheaper roses. Basically, they are Kenyans. And Türkiye pleases the Russians with carnations. The Netherlands is still our flower partner, but to a much lesser extent than before. It has become much more expensive to bring flowers from there, not only because of the logistics, but also because of the reduced supply. It is no secret that the sanctions against Russia also affected the EU countries. Heating and electricity became very expensive. For this reason, Dutch flower growers have reduced their production areas or closed completely.
However, let’s get back to the most important thing: the prices. So, according to Evotor, the most expensive bouquet this August is in Moscow (2142 rubles). Last year Primorye was among the leaders (2085 rubles). And the cheapest bouquet this year was found in the Perm Territory 1105 rubles (for details, see “Only numbers”).
KNOW!
How to save on a bouquet
The president of the Association of Russian Florists, Valentina Safronova, assures that the great demand for flowers on the Day of Knowledge will always increase prices. Therefore, there is no need to wait for a reduction in price. If you don’t want to spend money, choose a field bouquet if possible (in the field, not in the flower beds, of course). No Way: Discover a couple of life hacks:
– High school students often bring a bunch of flowers from the whole class. For example, a beautifully designed flower basket.
– You can add different fruits to the bouquet: wild rose, mountain ash, viburnum, chokeberry. This autumn accent will diversify and reduce the price of the bouquet.
ONLY NUMBERS
Photo: VALIULIN nail
