True Religion, an American clothing brand dominated by denim, promises to launch home textiles in January. To create a line, the brand will be associated with Envogue. WWD reports.
US brands True Religion and Envogue have been licensed to produce bedding, bedspreads, pillows, towels, desk, bathroom and kitchen décor items. It is known that the prices of decorative pillows will be from 30 to 50 dollars, and bedding – up to 200 dollars. The collection will be sold both in retail stores and on the True Religion website.
“Our licensing partners have been instrumental in realizing True Religion’s potential as a full-fledged brand. Envogue’s experience and connections in the home furnishings industry, as well as their in-house design team who truly understand True Religion’s DNA, are a great help to us,” said Michael Buckley, CEO of True Religion, in a statement. a statement.
Recall that earlier, the Lamoda online platform under the Lamoda Home brand released bedding and sheet sets. One of the largest textile factories in Russia, which previously supplied IKEA bedding, became a production partner.
