Luxury tourism among women grows. According to a report prepared by Condé Nast Johansesn, 60% of high-end travelers are women between 55 and 75 years old, with an annual income of more than 95,000 euros. This profile of tourists spends around 8,000 euros per trip.
According to the study “Luxury Vacation Habits 2024”, luxury tourism has seen a great rebound after the pandemic. Women, who are the ones who most opt for this type of leisure trips, are clear about their preferences when planning their trips.
Their highest priority is gastronomy (73%), nature and the outdoors (52%), art and culture (47%), health and well-being (45%), spa treatments (37%), home decoration (35%), gardening (35%), sports and fitness (31%), fashion (29%), beauty treatments and photography (26%) and science (20% ).
According to 19% of those surveyed, cars, sustainability, consumer technology and jewelry are in the same range and on a lower scale. The list continues with business and finance (17%) and, lastly, the purchase of luggage and travel accessories (15%).
Luxury trips are mostly made with their partners (75%), secondly with friends (30%), followed by the option of going out with their children (26%) and, finally, 22% of those surveyed decide traveling alone
The international tourism study ‘Luxury vacation habits 2024’ places Spain as the leader in the ranking of the preferred destinations worldwide to enjoy this type of trip, surpassing other countries such as France, Italy, Greece and the United States.
When organizing trips, social networks play a crucial role as a source of inspiration and consultation. It is the younger women and those with less economic capacity who use this medium the most as a method of inspiration when traveling. They mainly visited the social network Facebook (60%), 55% Instagram, 26% TikTok, 23% YouTube, 19% LinkedIn, 18% X (formerly Twitter) and 15% Pinterest.
With these visits, what women seek is to find unique places, receive inspiration from other people’s experiences, as well as special offers or packages with the aim of motivating their booking decision and organizing their trip as best as possible.
